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How To Leverage YouTube For Your Small Business

When we talk about social media, the platforms that strike our minds are Instagram, Facebook, or Twitter, but we forget about YouTube. YouTube ranks second as the most searched website online. It plays an essential role in promoting anything, either yourself or your brand, to boost visibility and attract an audience.

As we know, videos help in a much better way to understand than any other type of content. Therefore, YouTube can be a game-changer for your business, where you promote your business videos and spread awareness of your expertise among the audience. You need to record a video and edit using an editing tool, either online or offline. 

Teach your audience: If you don’t have a collection of how-to videos on your YouTube channel, don’t waste time and create some right now. For example, how to make videos you post the No.1 searched content on YouTube? The videos should be concise and complete, which demonstrates your specialization. In addition, it would enhance your reliability and build your brand. 

  • Try making vlogs:

If you feel that writing blogs are not your cup of tea, the next best option to try is making vlogs and posting them on your YouTube channel. Before posting videos online, you must write a brief description in the description box to outline all critical points about your video. When you consistently make videos and publish them on YouTube, you can gradually become an influencer in your business.

Also, posting videos online is an excellent method if you are a blogger and wish to switch with the trend.

  • SEO optimized videos:

Before moving towards the lights, camera, and action process, you need to set your mindset according to the search results to get your videos ranked on top. Gather and analyze SEO keywords and make your videos around them as Google enhances the native search results. Correct search engine optimization gathers views for your videos and from the right people. SEO optimization will increase the ranking of your video.

  • Better Google search results:
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YouTube is a Google platform, and Google ranks high in search engine results. Whenever a user searches for any content, google recognizes keywords and searches for videos and written articles related to it. Therefore, ranking your video on top in the search engine result is a great way to enhance your ranking level on Google.

  • Emails: 

Email marketing is another excellent method to promote a business, and emails consisting of videos give a higher open rate than just static content. When you think of growing your business, you should publish a weekly newsletter and add YouTube videos instead of only articles. 

7 suggestions to promote the video content you start publishing on YouTube. 

  1. Regularly publish content

YouTube channels with newly uploaded videos consistently are the most popular. To use your YouTube channel effectively as your marketing tool, you should regularly publish updated content. Publishing according to a content calendar and making videos using a youtube video editor will help you to keep your audience engaged.

  1. Generate and repurpose content

Repurpose live videos for Facebook. Cut down the webinars and post them as a series of videos. Then create explainer videos and some short tutorials of 2 minutes or less. Consider making a CEO profile video including at least 20 interesting facts about the company. You can interview your team and also post customer testimonials.

  1. Title accurately

Titles work as the wheels for your YouTube videos. They have the highest weight to rank your videos in search results, so they should be descriptive. People search unintentionally with some approximate keywords and phrases that describe what they want. Try to write the titles that you feel are very obvious, such as “How to write a business plan?”.

  1. Describe clearly

The videos you post on YouTube should have a short and informative description, including many keywords and hashtags. It helps to write a description comprehensively and clearly. And don’t forget to include your business website links for users to explore more about your brand or business.

  1. Categorize and tag appropriately
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There are 15 categories to select from for uploading videos to YouTube, and you can also add multiple tags relevant to your video content. However, instead of adding tags randomly, add the hashtags suggested by YouTube. It knows what people are looking for and what they need. 

  1. Use annotations and subtitles

Annotations are helpful for the users who watch your video and cannot hear it for whatever purposes. For example, annotations work very well if you wish to share your video on Facebook. 

Also, the lack of subtitles can quickly turn off people who speak other languages. Enabling subtitles on YouTube is straightforward. Turn on the auto-captioning and edit the output for accuracy. Visually, and deaf and hard of hearing visitors appreciate the thoughtfulness. 

  1. Include a call to action

Ensure the CTA gets included in the video itself. Calls to action may contain:

  • Contacting you for more information.
  • Subscribing to your YouTube channel or sharing the video.
  • Inviting the audience to leave comments after watching the video.

Then, of course, videos require everything like, share, and comments. Likes and shares are good, but video comments are diamonds. Just ensure you respond to the feedback and personalize any responses.

Conclusion

YouTube is unique and one of the most trending marketing channels to promote or enhance anything, from information, knowledge, and entertainment to instructions and educational content. But to get started with it, ensure and make up your mind that you will diligently continue with the effort. Before launching your channel, record at least 20 videos in advance. Then, reformat your video content for mobiles, which should not exceed 10 to 15 seconds. Making videos is an excellent way of promotion. Turn your mobile phone vertically, press record, edit videos using the YouTube video editor, and get started.

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