Frank Ocean promotes intimate $25k ‘ring’ to boost Homer business

Frank Ocean has sent social media into a frenzy by using a nude Instagram picture to promote his luxury goods brand Homer.

The 34-year-old rapper and songwriter opted for a distinctive marketing strategy to spread the word on his new jewelry collection.

Here’s everything you need to know about the line.

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Frank Ocean sends fans into frenzy with nude picture

Frank Ocean left the whole internet stunned when he uploaded an NSFW picture on Instagram at the weekend.

The singer has released a c*** ring as part of a new collection for his luxury company Homer.

Taking to Homer’s Instagram page, Frank posted a nude picture of someone wearing the product while blurring out the private parts.

In another snap on his personal Instagram profile, the musician promoted the collection by sharing a picture of himself in a black wig and orange hoodie.

Photo by Sean Zanni/Patrick McMullan via Getty Images

Singer’s $25k Homer ring and other items

The ring to promote the collection is called the XXXL H-Bone Ring and is currently priced at a whopping $25,000 (£20,700).

The item is made of 18 karat yellow gold and includes an array of channel set princess-cut diamonds and layers “that express a pixelated bone or an H-motif, finished with a high polish,” according to the Homer website.

The same ring is listed in other colours, including Chet Blue, Canary and Alpine and ships within four weeks, the brand states.

Homer offers other jewelry items such as pendants, earrings and a keychain.

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More about the singer’s business

Homer officially launched in August 2021 but the social media post accompanying the latest collection seems to have taken the business to a whole new level.

Speaking to the Financial Times, Frank opened up about the luxury company and said: “I didn’t want our work to be any less expensive than Cartier.”

Some items in Homer’s collection are listed at between $1,365 and $5,695 (£1,130 to £4,710).

The musician was supposed to head out on tour in 2020 but the performances were postponed due to the covid-19 pandemic.

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