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7 Reasons Why You Should Invest In Mobile App Development

7 Reasons Why You Should Invest In Mobile App Development

Everyone is jumping on the mobile app bandwagon. However, there are multiple questions related to mobile app development that often create confusion i.e.

  • Is it truly worth it? 
  • Does it provide sufficient ROIs? 
  • Is it possible to catapult a business using a mobile app?
  • Do I hire a mobile app development company in UK or USA or Outsource it to a developing country?

Considering, it is a really big subject, we can’t answer every possible question. However, with this article, we are willing to give 7 compelling reasons for you to invest in a mobile app development journey. 

Therefore, let’s tread forward without any further delay!

Reasons to Invest in Mobile App Development

There are many reasons to invest in a good mobile app. However, in our list below, we have tried to pick the 7 best to give you more clarity.

Everyone is Using a Smartphone

The latest article by Exploding Topics reports the number of smartphones worldwide to be around 6.5 billion. This is around 80% of the current world population. Also in the last five years, the annual growth rate of smartphone adoption has been close to 5%. 

The stats mentioned above are clear indicators that the majority of the population owns a smartphone. Marketers from multiple organizations are willing to tap these smartphone users. Also, smartphones of today allow almost any kind of SaaS-based service as a normal computer or laptop would. Additionally, smartphone usage amongst the masses is radically high. A report by Zippia reports that an average American spends 5 hours and 24 minutes daily using their smartphones. Adding to it, Americans check their smartphones almost 96 times i.e. every 10 minutes a day.

These are all compelling figure that clearly states the opportunity a smartphone application can bring. A smartphone application would open doors for you as a company. It will allow you to be where the majority of your target audience is investing their time.

Mobile Marketing is the Way to Go!

Mobile marketing is not a pipe dream. Instead, it is a reality that has already existed for a while. The majority of the world today has access to the Internet. It is either via a dedicated connection or a cellular connection. However, the population today is privy to mobile apps and internet usage.

In times like this, mobile marketing has the potential for opening up avenues for companies that want to market their products via smartphones. 

Right now, there are multiple mobile marketing strategies that can be adopted. These are:

  • SMS marketing
  • Social media marketing
  • Location-based marketing
  • Proximity marketing
  • In-app marketing

Mobile Apps offer a Convenient & Immersive Experience

Mobile apps are convenient and immersive. That is true, considering one can easily fit a smartphone in their back pocket. Adding to it, mobile apps come with interactive features, great design, colorful widgets, color elements, etc. Each of these factors makes it an immersive experience. On top of this by conveniently using colors as per color theory and graphics that are enticing, it is possible to engage the customers well.

Number of App Downloads is Simply Massive

An article by Business of Apps states that more than 100 billion apps were downloaded in the year 2021. Adding to it, this figure is expected to hit 200 billion by the year 2025. We think, there can’t be a better proposition to compel anyone to get a mobile app for their service

Customize your Apps the Way you Want it!

Mobile app development allows multiple customization options. From the design elements to features, everything about a mobile app is customizable. In fact with the current AI/ML trend, it is possible to give a personalized experience to customers. 

An AI/ML based application will process user data, and their user history, and based on that will generate relevant content for them. From push notifications to even the small bits of design elements, everything can be under control. With this much control, all a company need is a compelling marketing strategy and a great way to create a brand association. After that, the entire can be created can be customized to entice as many customers as possible.

Higher Sales Prospect

As mentioned earlier, the entire app can be customized to your liking. Adding to it, mobile apps can leverage multiple mobile marketing strategies. With perks such as this via mobile app development, it is possible to create an entire sales funnel. A funnel that works end to end from the awareness stage to the conversion stage. All the company needs to do is carefully construct the application for the customers so that one thing leads to another.

Community Build-Up!

In this world of endorsements, it is great to have a community that supports your service and is dedicated to it. The best way to do it would be to have an app. With compelling service, great content to support the brands, push notifications, timely offers (that can be programmed), and a dedicated app, it is possible to build a community that talks and breathes about the brand endorsed by the company.

Wrapping Up!

In today’s time, there is no good reason if you have the budget to not have an app. Mobile apps can open up so many doors. It can create direct engagement with the customers and provide them with services, products, and other offerings that they may like. With a mobile app, it is possible to direct reach the customer, entice them, and make them loyal customers. Today, a mobile app is not just a tool for companies but a way to empower their business.

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Moses Asuquo is a Journalist and a media consultant with over 8 years of experience. Trained at the Nigerian Institute of Journalism (NIJ) he has since being actively different stories. You can reach him out on